I'm Kennedy, but most people call me Diesel. (Feel free to ask me why.) I'm a strategist.
Strategy excites me because you get to wear many hats, tell stories, dig deep into culture, and try to figure out how people work. It's a perfect blend of my personal and professional interests. Here are a few things that I love and that inspire my work.
Architecture and Design
I'm from the furniture capital of the world, would be an interior designer in another life, and consider cutting out photos from Architectural Digest to be a hobby.
I'm happiest and most inspired outside. In my free time, you'll find me reading a book (likely an autobiography or thriller) in the sculpture garden near my house, running, or enjoying a summit beer.
I was a psychology major and believe my fascination with what makes people tick has made me a better strategist. There's a lot of emotion and empathy required.
I don't get to take photos often (although, I did take the mountain photo on this page), but I do visit galleries around town. I love how photos are vessels of a time's culture.
Some Other Favorites
Place: The dance floor
Book: Play It as It Lays, Joan Didion
Photographer: Chris McCaw
Podcast(s): Las Culturistas & Throughline
Hike: Delta Lake, Wyoming
Yoga Pose: Sirsasana
Chef: Samin Nosrat
Furniture Designer: Verellen
Team: The Tar Heels
I work in a part-time role in the marketing department of a Richmond-based M&A advisory firm. There, I've created brand guidelines, led creative direction for our content, and developed design and messaging strategies for a website revamp.