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THE ASK

Make consumers aware of their impact on climate change and steer them toward sustainability. 

THE PROBLEM

Part 1: Materials, products, food, and land (all related to consumer choices) are responsible for 45% of global greenhouse gas emissions. 

Part 2: 75% of consumers say they don't know how to identify sustainable products. 

THE FINDING

Most consumers want to do the right thing. We just need to make it easy for them to do it. 

THE STRATEGY

1. We'll influence
shopping habits

2. We'll shift production toward sustainability

Individual habits play a small role in climate change. But, large-scale increases in consumer preferences for sustainable products will lead companies to increase production of green goods. Our solution changes consumer habits to then improve companies.

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environmental awareness standards evaluation

changing labels.

changing the world.

  • Partners with retailers to implement a system that makes selecting green products easy

  • Uses simple symbols to convey the environmental impact of products 

  • Aggregates environmental information and certifications into one symbol

How ease Works

Four simple symbols—positive, mixed, negative, and not rated—give consumers a sense of their purchase's impact. 

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Placing the rating on price tags offers a way for consumers to quickly comparison shop where they already look for product info.

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A QR code leads to a product page with the data behind the symbol's rating.

ease considers data across the entire lifecycle of both a product and its manufacturer, from production and logistics to usage and recycling.

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Why This Works

CONSUMERS WILL TRUST IT

45% of people trust a third-party source over a company’s own claims of sustainability. The next leading trusted source is a company's annual report at just 28% (1).

RETAILERS WILL MAKE MONEY

64% of Americans are willing to pay more for sustainable products, making it a no-brainer for retailers to opt in (1). ease makes it easy to do so by integrating into existing point-of-sale and inventory systems from providers like Oracle, SAP, and SUSE.

BUSINESSES HAVE INCENTIVE

Products with sustainable labels grow 7.1x faster than their non-labeled counterparts (2). If businesses want to keep up, they must take steps toward the green symbol.

Sources: 1. GreenPrint 2021 2. Stern 2020 Report 

Experience Design: Paul Noonan, Shaunak Patel, Maryn Jenkins Tan

Strategy: Kennedy Thompson, Shoshana Cohen

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